Revolutionise how people interact with their environment through spatial sound and guidance technology.
Learn MoreMoving from smartphone screen mode to engaged and oriented mode. Our vision is to help change the way people understand and relate to their physical surroundings. From a 'heads-down' smartphone screen mode, to a 'heads-up' engaged and oriented mode. Connecting people and places by adding layers of digital information to locations for richer, more engaging experiences.
Transform interaction from 'heads-down' to 'heads-up' engagement
Add layers of digital information to locations
Create richer, more engaging experiences with places
Help people stay aware, engaged and oriented to surroundings
Using your existing mobile and headphones, we use audio to augment places with spatially aware navigation and information.
Soundscape was a 10-year research project undertaken by Microsoft, set up to investigate how rich 3D spatial audio cues can help people with low vision gain more mobility independence. Our company has been set up with the lead from that project, to bring this technology to the mainstream.
Soundscape technology has been deployed in proof-of-concept trials during its design and development.
Reading to London
Southwark, London
St. Albans
These deployments demonstrate the technology's versatility across different transportation modes and environments, including successful integration of crowd-sourced information from local communities.
Multiple application areas for forward-thinking partners.
Start a ConversationRight now, we are developing pilots with organisations that want to provide more innovative ways for people to interact with the places that they visit.
The company has four co-founders, including from the original Microsoft research team and experts from the urban planning and digital places industry.
Chief Executive Officer
Steve is a well-known expert in UK and European urban and climate planning. This is his second start-up and prior to that developed the Clean Energy Cities programme at the Centre for Net Zero. Steve holds a Doctorate from University College London, in Energy and built environment.
Chief Digital Officer
Linda most recently was Chief Digital Officer at Olympia UK. Prior to this she was the Smart Cities lead for Microsoft UK and APAC, and Chief Information Officer for the London Development Agency. As a digital places expert, Linda speaks regularly at industry events.
Chief Product Officer
Jarnail was the founder of Microsoft Soundscape and led the development of the Soundscape Community app. He was with Microsoft for 22 years and is an Honorary Professor of Practice at University College London, specialising in AI in Accessibility.
Chief Operations and Design Officer
Phillip most recently was Director of Strategy and operations for Experience design at Lloyds Banking Group. Prior to Microsoft he established and ran the Interaction design discipline at IDEO London. He is a coach on the Innovation RCA start-up programme.
Let's discuss what we can do for your organization
Spatial Sound and Guidance Company Ltd. London, England. Contact enquiries@ssgc.io.